What kind of benefits should I expect, and how do marketers feel about the return on investment in a video (ROI)?
And how do their audiences feel about it?
When asked how they’d most like to learn about a product or service, two-thirds of people (66%) said they’d prefer to watch a short video. This compares to 18% who’d rather read a text-based article, website or post, 4% who’d like to view an infographic, 3% who’d rather download an ebook or manual, 3% who’d rather attend a webinar or pitch, and 2% who’d like a sales call or demo. (Wyzowl – 2020)
86% of people would like to see more videos from brands in 2020. Out of these, 36% say they’d most like to see more educational/explainer video style content, with 14% wanting to see more product demos. (Wyzowl – 2020)
As you can see, customers are watching more videos than ever before.
They expect to see video content on websites or social media channels.