Why invest IN
Video Marketing?

What kind of benefits should I expect, and how do marketers feel about the return on investment in a video (ROI)?

87% of video marketers say video has increased traffic to their website. (Wyzowl – 2020)

81% of video marketers say video has helped increase the average time their visitors spend on-page. (Wyzowl – 2020)

On average, people spend 2.6x more time on pages with video than without it. (Wistia)

95% of video marketers say video has helped increase user understanding of their product or service. (Wyzowl – 2020)

83% of video marketers say video has helped them generate leads. (Wyzowl – 2020)

Video attracts two to three times as many monthly visitors. (WordStream – 2017)

An initial e-mail with a video receives an increased click-through rate by 96%. (WordStream 2017)

80% of video marketers say video has directly helped increase sales. (Wyzowl – 2020)

93% of brands say they’ve gotten a new customer from a video on social media. (Animoto – 2020)

Video ads were the #1-way consumers discovered a brand they later purchased from. (Animoto – 2020)

89% of video marketers say video, in general, gives them a good return on their investment. (Wyzowl – 2020)

91% of marketers are satisfied with the ROI of video marketing on social media. (Animoto – 2020)

95% of video marketers plan to increase or maintain their spending on video in 2020. (Wyzowl – 2020)

In 2018, 73% of marketers created at least two videos a month for social media marketing. (Animoto – 2018)

85% of marketers say that video is an effective way to get attention online. (Animoto – 2020)

And how do their audiences feel about it?

96% of people have watched an explainer video to learn more about a product or service. (Wyzowl – 2020)

84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video. (Wyzowl – 2020)

74% of people say they’ve been convinced to buy or download a piece of software or app by watching a video. (Wyzowl – 2020)

When asked how they’d most like to learn about a product or service, two-thirds of people (66%) said they’d prefer to watch a short video. This compares to 18% who’d rather read a text-based article, website or post, 4% who’d like to view an infographic, 3% who’d rather download an ebook or manual, 3% who’d rather attend a webinar or pitch, and 2% who’d like a sales call or demo. (Wyzowl – 2020)

People watch an average of 16 hours of online video per week – a 52% increase in the last two years. (Wyzowl – 2020)

86% of people would like to see more videos from brands in 2020. Out of these, 36% say they’d most like to see more educational/explainer video style content, with 14% wanting to see more product demos. (Wyzowl – 2020)

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia – 2013)

As you can see, customers are watching more videos than ever before.

They expect to see video content on websites or social media channels.

Let’s talk and
work together!

It is our commitment to producing the best quality video
for our clients, at the best price.

2815 DIRECTORS ROW STE 100 OFFICE 689
Orlando, FL 32809

+1 321 236 6827

info@lemondropvideos.com

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